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Northern Lights Gaming secures strategic investment from Velo Partners

Manchester 2020-01-30Northern Lights Gaming – the Manchester/Stockholm premium online iGaming studio founded in 2017 by industry veterans – today announce a strategic investment from London-based gaming and gambling venture firm Velo Partners through its games accelerator RNG Foundry. Simultaneously, the firm also inks a distribution agreement allowing a portion of its content to be distributed exclusively via the Microgaming platform.

Through Velo Partners investment, Northern Lights Gaming secures a strong content roadmap for the years to come, allowing the studio to continue it’s thinking-outside-the-box gaming development focusing on blending innovative mechanics with an optimal player experience.

‘We’re delighted to have Velo Partners and RNG Foundry join forces with us. Apart from the capital allowing us to continue to build our business, they also bring vast gaming expertise and access to a fantastic industry network. Of course, the partnership with the vast Microgaming distribution channels will also have a significant positive effect on our growth’, Northern Lights Gaming’s CEO Andrew Goodale comments.

Northern Lights Gaming will continue to supply its boutique iGaming content across the leading distribution platforms already served, with this partnership strengthening an already robust distribution model.

Evan Hoff, the founder of Velo Partners says ‘Northern Lights Gaming exemplify the type of studio that we like to work with, encapsulating an intriguing combination of UK and Scandinavian pedigree with quality, unique game design and established relationships with Tier 1 operators. We are very enthusiastic about adding Northern Lights Gaming to the RNG Foundry portfolio and bringing its exclusive content to Microgaming.’

Mark McGinley, Program Director of the RNG Foundry commented, “I have had a long association with the founders of Northern Lights Gaming and have always been impressed with their technical proficiency coupled with a deep understanding of compelling player mechanics, and am delighted to be working with them again.

Northern Lights Gaming (NL Gaming Sweden AB) is an iGaming studio based in Manchester and Stockholm focusing on creating high end online video slots for the European market. Founded by ex Barcrest and WMS executives with decades of experience at the forefront of the online gaming industry. Team members are behind some of the most successful games ever on the UK market, and have repeatedly created and successfully launched games and entire gaming platforms both for desktop and mobile game play. The company delivers its content to consumers via leading online casino sites across Europe. 

CONTACT

Andrew Goodale, CEO

andrew@ntlgaming.com,  +44 7765 846 421

For more on Northern Lights Gaming, visit http://www.ntlgaming.com

Relax Gaming strikes SilverBullet partnership with NorthernLights


Relax Gaming strikes SilverBullet partnership with NorthernLights

Malta, 1 July 2019 – We are delighted to announce that we have
expanded the scope of our Silver Bullet partner program in an agreement
with Northern Lights Gaming.

The agreement provides a significant boost to the Silver Bullet partner
program, with Northern Lights’ popular content portfolio to be rolled out
on the Relax Gaming platform.

We will work closely with the provider to provide an exciting suite of titles
to its partners, with Northern Lights to develop new and exclusive content
for Relax Gaming’s operator network as part of the deal.

Simon Hammon, Relax Gaming CPO, said: “We are very pleased to have
agreed this collaboration with Northern Lights Gaming, growing the reach
of our groundbreaking Silver Bullet partner program.

“Northern Lights’ innovation and experience in game production was very
attractive, and they are a perfect fit for the ambitions and collaborative
approach of the Silver Bullet program.”

Andrew Goodale, CEO at Northern Lights Gaming,said: “Relax Gaming’s
impressive platform and wide distribution network made it an easy
decision to sign up as a Silver Bullet partner.

“We are looking forward to working closely with them and making the
most of this landmark partnership.”

Relax Gaming is a next-generation supplier, offering fresh content and
over 570 games. It has significantly grown its global commercial footprint
in recent months, signing more than 50 agreements in a matter of months
with some of the industry’s most recognisable names.

Yggdrasil makes a splash with debut YGS Masters game Niagara Falls

May 9th 2019

First title of many from revolutionary global content curation programme
Yggdrasil has released the first title from its game-changing global content curation YGS Masters programme, Niagara Falls.

Created by YGS Masters partner studio Northern Lights, the retro slot is inspired by the 1930s era of gaming and glamour, showering slots players in a cascade of fun features and multipliers that can lead to huge wins.

The classic 3×5 game features all the traditional slot symbols players have grown accustomed to over the years, including bells, fruit, lucky symbols and of course, the iconic BAR. If a gold coin appears on the last reel, a unique coin drop bonus is activated, which can be anything from free spins to wilds to a multiplier bonus, with every spin hinging on the last reel leading to endless excitement.

If three bonus symbols in the form of barrels land on reels 1,3 and 5, then the Niagara Falls free spins bonus is triggered, with potentially huge winnings dropping onto players’ screens. Also, if Niagara Falls’ unique Cash Fall bonus is activated, players can access cascading coins leading to even more colossal cash wins.

YGS Masters is a semi-open, invitation-only platform created by Yggdrasil.
Launched in response to the need for differentiation and market specific content, it invites leading independent studios on a selective basis to develop and distribute gaming content on Yggdrasil’s cutting-edge platform.
In the last 12 months, Yggdrasil has signed six of the world’s brightest and best studios and continues to see strong interest from others who want to join the programme. YGS Masters, together with Yggdrasil’s own established offering, enables it to curate a global roadmap and provide the best games and user experience in the industry.

Stuart McCarthy, Head of Partnerships at Yggdrasil, said: “We are delighted to release our first YGS Masters programme game made by Northern Lights. Its unique theme, combined with an instantly recognisable name and global landmark, means Niagara Falls is sure to make waves with slots players all over the world.

“This release marks the start of a very exciting roadmap for YGS Masters products, and we couldn’t be happier to be working with Northern Lights and our five other partner studios, with many more to come.”

Andrew Goodale, CEO, Northern Lights, said: “We were the first studio to commit to YGS Masters and have greatly benefited from all the advantages that Yggdrasil’s platform, content provision and technology expertise brings, to ensure the launch of our game Niagara Falls.

“The slot is packed full of classic symbols and rapid-fire gameplay. It fits perfectly into the Yggdrasil’s portfolio of market-specific, differentiated products, and will soon be joined by many others in a rapidly expanding global content roadmap.”

888casino Unveils Northern Lights Gaming Selection

GIBRALTAR, July 30, 2019 - Northern Lights Gaming (NLG), a cutting-edge video slots developer, has inked a deal to showcase its games at global giant 888casino. Northern Lights Gaming is a new, disruptive company with a highly-experienced team of designers, developers, and game creators. With 50 years of collective experience, the team builds engaging casino games for customers across the UK, Europe, and the rest of the world.

888casino is one of the most recognised and longest standing online casino brands. Through its own platform, the operator offers its customers a broad selection of online casino games developed in-house or through leading third-party suppliers, which now includes Northern Lights games.

Customers at 888casino can enjoy an impressive selection of Northern Lights games including Blast Off, Electric Wilds, and Rocky’s Gold, with new titles under development. The 888casino platform fully supports PC, Mac, Android, and iOS gameplay with these video slot machine games. Northern Lights Gaming have brought some of the most commercially successful games to market, including Rainbow Riches – an Irish themed adventure slot game.

Northern Lights has offices in Stockholm, Sweden, and Manchester, England. The company is primarily focused on the European market, with a selection of immersive casino games for customers to enjoy. 

Guy Cohen, SVP of B2C at 888, said: ‘888casino is focused on offering customers an entertaining experience by developing in-house games and adding, to our platform, exciting third-party content, such as Northern Lights Gaming. Their experienced team has developed fantastic video slots games which we look forward to sharing with our customers. We welcome this new partnership with Norther Lights Gaming and look forward to moving forward together.’

Andrew Goodale CEO of Northern Lights Gaming, said: ‘888 are undoubtedly at the very forefront of this industry. I’ve been working with them throughout my career, so it’s a real pleasure to now launch Northern Lights games on their platform.’

NORTHERN LIGHTS GAMING SIGNS MULTI-GAME DISTRIBUTION DEAL WITH SKY VEGAS

Stockholm and Leeds - June 30, 2018 - Newly founded premium online slot game developer, Northern Lights Gaming, has secured its first game distribution deal with Sky Betting & Gaming brand, Sky Vegas.

The deal, which consists of a three-game contract for exclusive UK content, is Northern Lights Gaming’s first content deal and will see exciting new game titles go live on Sky Vegas later in 2018.

Sam Downey, Head of Commercial and Content at Sky Vegas, said ‘The Northern Lights Gaming team have previously delivered some of the most successful games on the European market. Their new games look very promising, so we are naturally very excited about having them launch first here on Sky Vegas.’

Andrew Goodale, CEO of Northern Lights Gaming, said ‘We are delighted to sign with Sky Vegas and look forward to build on the solid working realitionship we already have with Sam and the team. We look forward to the launch of our games and further developments in this space.’

For further information:

Adam Smith    
Head of Corporate Communications
T: 07989 202 937
E: adam.smith7@skybettingandgaming

Zoe Hebblethwaite
Corporate Communications Manager
T: 07937 641 558
E: zoe.hebblethwaite@skybettingandgaming 

About Sky Betting & Gaming

Headquartered in Leeds and led by Chief Executive, Richard Flint, Sky Betting & Gaming was formed in 2001 and has since grown to become one of the UK’s leading online bookmakers, with a team of 1300 employees and a strong track record of innovation. With additional offices in Sheffield, London, Rome and Munich the business has expanded internationally into Italy and Germany. 

As one of the first bookmakers to recognise the potential of online and then mobile platforms for betting and gaming, Sky Betting & Gaming today operates five major online products - Bet, Vegas, Casino, Poker, and Bingo – as well as leading sports affiliate Oddschecker. Its success means it has risen to be the biggest online player by customer numbers in the UK market.

In 2015 Sky Betting and Gaming became an independent company following the sale of its majority share by its parent company Sky to CVC Capital Partners, one of the world’s leading private equity houses in a deal which valued Sky Betting and Gaming at £800million. Sky has entered into a long-term brand license agreement and other commercial arrangements with Sky Betting and Gaming in connection with the sale.

Northern Lights Gaming (NL Gaming Sweden AB) is a newly founded iGaming studio based in Manchester and Stockholm focusing on creating high end online video slots for the European market. Founded by ex Barcrest and WMS executives with decades of experience at the forefront of the online gaming industry. Team members are behind some of the most successful games ever on the UK market, and have repeatedly created and successfully launched games and entire gaming platforms both for desktop and mobile game play. The company will deliver it’s content to consumers via leading online casino sites across Europe, beginning in 2018.

Andrew Goodale, CEO
andrew@ntlgaming.com,  +44 7765 846 421

Northern Lights first to join Yggdrasil’s YGS Masters

Stockholm and Manchester – 17th April, 2018 – Yggdrasil Gaming has announced that Northern Lights Gaming will be the first independent game studio to develop on its platform as part of the Yggdrasil Game Server (YGS) Masters programme.

The partnership will see Northern Lights’ high-quality, UK-targeted slots content made available to Yggdrasil’s operator partners. The agreement is the first of its kind since the launch last month of YGS Masters, an invite-only, semi-open platform where Yggdrasil will curate content from the world’s leading independent games studios. As part of the programme, Yggdrasil will provide access to BOOST™, the collection of in-game promotional tools, allowing studios to develop their own versions of these tools within their game clients. Manchester and Stockholm-based Northern Lights was formed in 2017 by a group of industry veterans with decades of combined igaming experience. Its top-end, UK-focused content will significantly bolster Yggdrasil’s offering.

Stuart McCarthy, Head of Studio Partnerships at Yggdrasil, said: “Since launching YGS Masters last month, we have received many enquires and I am thrilled to announce our first partnership.
“Northern Lights Gaming has built a team with unparalleled expertise when it comes to developing for the UK market, and we’ve been hugely impressed by what we’ve seen so far.
“We are certain YGS Masters will help take Northern Lights’ content to the next level, and we are excited to share the games with customers in the coming months.”

Andrew Goodale, CEO of Northern Lights Gaming, said: “As we are finishing off our first games and preparing to show them to the world, we are extremely proud to be the first external game developer to gain access to Yggdrasil’s innovative platform.
“We look forward to building a close working relationship with Yggdrasil and making the most of the powerful tools they have developed. These are exciting times for Northern Lights Gaming.”
Northern Lights Gaming (NL Gaming Sweden AB) was founded by ex-Barcrest and WMS executives with decades of experience at the forefront of the online gaming industry.
Team members are behind some of the UK’s most successful games, including Rainbow Riches, and have repeatedly created and successfully launched games and entire gaming platforms both for desktop and mobile gameplay.

CONTACT

Andrew Goodale, CEO

andrew@ntlgaming.com, +44 7765 846 421

Northern Lights Gaming sign game development deal with SG Digital

Stockholm and Manchester – April 11th 2018. Northern Lights Gaming - the newly founded online slot game developer focusing on high-end games for the UK gamer - is pleased to announce their first platform distribution deal with SG Digital. The deal will see Northern Lights range of video slots going live on the SG Digital platform throughout UK and Europe with selected gaming operators during 2018 and beyond. Additionally, Northern Lights Gaming will develop titles using SG Digital’s Game Development Services, allowing them to reach more than 280 customer brands worldwide.

SG Digital operates Open Gaming System ("OGS"), which offers gaming operators access to the broadest online distribution network available in the industry. 

Andrew Goodale, CEO of Northern Lights Gaming said ‘SG Digital’s OGS platform is by far and wide the broadest distribution network available. The team at SG Digital are working hard to support our gaming launches, and we are very excited to be working with the teams across Europe to deliver our content to the huge customer base that is supported in the SG Digital Platform.

Steve Mayes, Partnership Director, Gaming at SG Digital, is delighted to add Northern Lights Gaming as a content partner. “Northern Lights Gaming have built a fantastic team, and we are looking forward to offering their content to the OGS Network. The content roadmap they have developed offers some unique and exciting features and is very much in line with our focus on best of breed content for our partners and customers.

“We have seen phenomenal growth in the success of our Game Development partners, and it’s fantastic that we can help an exciting new developer distribute their content on a truly global scale.”

Northern Lights Gaming (NL Gaming Sweden AB) is a newly founded iGaming studio based in Manchester and Stockholm focusing on creating high end online video slots for the European market. Founded by ex Barcrest and WMS executives with decades of experience at the forefront of the online gaming industry. Team members are behind some of the most successful games ever on the UK market, and have repeatedly created and successfully launched games and entire gaming platforms both for desktop and mobile game play. The company will deliver its content to consumers via leading online casino sites across Europe, beginning in 2018.

CONTACT

Andrew Goodale, CEO

andrew@ntlgaming.com,  +44 7765 846 421

Northern Lights Gaming granted UKGC and Alderney Gaming License

Stockholm and Manchester – April 5th 2018. Northern Lights Gaming – the newly founded online slot game developer focusing on high-end games for the UK gamer – is pleased to announce that the company has been granted both a UKGC Remote Gaming License as well as an Alderney Gaming Core Services Associate certificate this week. This paves the way from a regulatory perspective for the company to start offering its online slots content to the UK market.

Andrew Goodale, CEO of Northern Lights Gaming said ‘After working closely with both jurisdictions and after a huge amount of effort we are extremely delighted to have been granted these gaming licenses which will see the Northern Lights content being distributed to the UK market during the second half of 2018. It’s a great achievement and a huge step forward for us on a day that makes me very proud to be part of this new and exciting venture.’

Northern Lights Gaming (NL Gaming Sweden AB) is a newly founded iGaming studio based in Manchester and Stockholm focusing on creating high end online video slots for the European market. Founded by ex Barcrest and WMS executives with decades of experience at the forefront of the online gaming industry. Team members are behind some of the most successful games ever on the UK market, and have repeatedly created and successfully launched games and entire gaming platforms both for desktop and mobile game play. The company will deliver it’s content to consumers via leading online casino sites across Europe, beginning in 2018.

CONTACT

Andrew Goodale, CEO

andrew@ntlgaming.com,  +44 7765 846 421